welcome to ze

A Fitness PROGRAM focused on helPing you 
lift big & live bigger.

Story Time, 

WHen the world shut down in 2020, & we needed to figure shit out & fast. gyms rented equipment or we used what we had; trees & Pets were not off limits. We found our new training situations in our yards, driveways, parks or at the beach.

After A while, those who were feeling the same Effects I was, started abandoning their shoes, chasing the sunshine & Might have even collected an anklet or two. 

AND FOCUSED ON BEING RIGHT WHERE WE WERE. experiencing this moment together, we crowned this newly found version of ourselves as #BEACHBUMFITNESS.

no perfect humans allowed.

is a fitness program


built in 6 week cycles that progress from the previous cycle and keeps you moving forward into the next.

offers weekly checkins with video feedback.

allows you the flexibility to adjust accordingly to your own schedule.

If you think in order to be successful with this program, perfection is required, 
YOU are in for a treat.
Because B+ Work, is still good work.

WE BELIEVE in b+ work. 

Weekly Check ins

We coach because we love
connecting to you humans.

Every week you have the option to fill out a questionnaire and get video responses back. 

the goal of these check ins is to help you with the other 23 hours in your day not related to fitness.

while we believe fitness should be in your life, we also want you to give you the power to help you reach success during the other 23 hours of your day.

was created for

the human who wants fitness to be a part of their life, without totally taking it over.


who wants to

get strong, take up space, enjoys beef cake status & has hobbies they want to feel capable doing.

& you can achieve all of this

in 60-75minutes / 4 days a week @ $97 / month

you're a human who...

wants more than just the 'big lifts'. you know there are other things to work on but you are unsure of what they are & its just not in the budget to hire a 1:1 coach. 

don't worry my friend, I got you covered.

truth is,

you know there are 246481 ways to get the job done but you need someone else to build that plan for you in a way that doesn't shy away from life's unexpected speed bumps..  

you are not alone.

lift big
& live bigger

we call that wanting to:

a cross between getting strong af, jacked af & performing movements that connect you to life's everyday activities.


& so, i give you

progressive 6 week cycles that you can trust, while maintaining your b+ effort.

warmups, movement preps, compound movements, accessory work, & breathers (both cyclical & Mixed)

which looks like..

movement patterns

creating full body balance between variations of lifts, structural balance work & Accessories to support your main lifts.


using proven training methods to increase strength in your lifts without percentage based protocols.


increase your movement tool box by exploring different variations of lift, bodyweight movements & Kettlebell Work.

Aerobic work

develop your aerobic capacity by using sustainable efforts in both cyclical and mix modal settings.

built on basics, 
not on bullshit.

WE FOCUS ON CREATING QUALITY BY MASTERing THE BASICS,  EATING OUR FUCKING VEGETABLES, EATING enough protien, DRINKing our damn water, & Quality movement patterns.


you will Need some experience with lifting..

by no means, are we looking for professional athletes -
but you do need to understand your way around ze gym.



#BBF Head Coach & Program Design

I'm Allison Mckail,

Fitness Coach & Lover of all things sunshine. 

If you're like me you know how important and fun fitness can be, but you don't want it to be the only thing that identifies you as a human being. 

you want someone you relate to and someone you can trust. Life's speed bumps tend to feel more heavy than you'd like and somewhere along the way we started to believe that perfection was the only outcome allowed. Now is the time where when we embrace the creative chaos and show up how we can, & when we can - even if that looks a little different week to week. You are not alone. I AM you, and I am here to help. 

welcome to #bbf

#BBF COACH & CLient relations

I'm jessica,

I have always  EMBRACed HOW I CAN BEST HELP HUMANS in  THEIR FITNESS & Health. With my PN-L1 & CPT  personal training, strength & conditioning, & ISSA corrective exercise certifications I can confidently say that I HELP HUMANS WITH the

Because my favorite part of coaching is the HUMANS. I love seeing clients win, learn to bet on themselves + realize they can do hard things. We celebrate all of our successes, push when we need, adjust the dial as necessary + make our way through the struggles. We learn together + we figure it out together. Doing the fitness is just one piece of the puzzle - I’m here to support the whole damn package. Can’t wait to meet you inside TrueCoach. 



Year Round Program - 4 days per week + 1 optional Low Intensity Day 

-> Daily Warm Up (Mobility, Movement Prep)
-> Sets, Reps, Tempo & Rest Times
-> Mixture of Lower / Upper Training Splits 
-> 60-75 minute workouts
->Video Demo's link directly inside program
-> Alternative /  movement substitutions for equipment or skill level
->weekly check in's & COmments
-> Keep track of your lifts directly inside the truecoach app. 
-> $97 / monthly 

Coming Soon

included with your #bbf membership you will Recieve access 30 days worth of aerobic & minimal equipment options for when you are traveling or just in need of an @ home pajama fitness day.


bum mode

can i cancel at anytime?

Yes. Come when you need,
leave when you want.

we do require a 30day notice for cancellations.

our open door policy

We live, eat and breathe by the gymprovising method over here at #bbf - If there is equipment on this list you don't have access too - I PROMISE there is always going to be a way to make it work with what you got. 

-> squat rack
-> barbell
-> dumbbell
-> kettlebells
-> pull up bar or machine
-> dip bars or machine
-> cable machine
-> Mini Bands
-> Large Resistance Bands
-> Box 
-> Adjustable Bench
-> Bike / Rower /
 Running / Elliptical
-> Jump Rope


access to:

video demos provided for every exercise

what's included?

#beachbumfitness lives
inside zE Truecoach App

contact us directly using the in app messaging feature.

See your entire
week ahead of time.

fill in load,
reps & notes.

View the entire day or one exercise


-> Account access inside Truecoach app
-> 4 days of fitness per week 
-> with 1 additional & totally optional low intensity day 

weekly support

->complete your weekly check in to talk about the struggles outside of the gym
-> receive weekly comments and suggestions based off the results you log inside truecoach

the program:

-> Free pdf access to a 'never finished' PDF that includes all kinds of gymprovising options if you need an option with different equipment.


No more

8 Week Shreds or 75 day hards.

release the idea of perfection &learm how to enjoy fitness in a sustainable way by incorporating fitness to be a part of your life so that you can:

lift big
& live bigger

how it works

Sign up at anytime

reoccuring payments on the dat your started

receive invitation to truecoach & set up your account

start with your first week of training. This may not be the same as day 1 of the cycle - and thats okay! 

see your training one week at a time. 

Complete check ins & receive valuable feedback from a coach.

still have questions?


oh wait..

just one more thing

Sea you on the inside